Roots & Roars

Cub Zay is a British mid-luxury clothing brand that reimagines boys’ fashion
through elevated design and craftsmanship. Designed for boys aged 2 to 8,
our pieces balance playful ease with timeless detail — offering a new
standard for stylish, practical, investment-worthy children’s clothing.

Our mission is to simplify dressing boys without sacrificing style - by creating a luxurious capsule wardrobe that allows mums (& dads) to mix, match and move with ease. Every piece is designed to look good, feel good & make mornings stylish yet efortless!

Founders Note

“I started Cub Zay because dressing my son always felt like a compromise — either overly mature pieces that looked like mini versions of adult clothes, or playful options that lacked quality and cohesion. I wanted something different. Something easy. A curated wardrobe that made getting dressed joyful and effortless, without ever sacrificing style or comfort. I also wanted to create a brand identity that boys could grow with — which is where our lion, Cub Zay, comes in. I didn’t want a generic cartoon or something overly polished. I wanted a logo that felt warm, youthful, and iconic — a lion with charm and character, refined enough to emboss onto premium fabrics and be instantly recognised by both parents and children. It’s this balance — between playfulness and polish — that defines every part of Cub Zay.”