Roots & Roars

Cub Zay is a British mid-luxury clothing brand that reimagines boys’ fashion
through elevated design and craftsmanship. Designed for boys aged 2 to 8,
our pieces balance playful ease with timeless detail - offering a new
standard for stylish, practical, investment-worthy children’s clothing.

Our mission is to simplify dressing boys without sacrificing style - by creating a luxurious capsule wardrobe that allows mums (& dads) to mix, match and move with ease. Every piece is designed to look good, feel good & make mornings stylish yet efortless!

Founders Note

“I started Cub Zay because dressing my son always felt like a compromise, either overly mature pieces that looked like mini versions of adult clothes, or playful options that lacked quality and cohesion. I wanted something different. Something easy. A curated wardrobe that made getting dressed joyful and effortless, without ever sacrificing style or comfort. I also wanted to create a brand identity that boys could grow with, which is where our lion, Cub Zay, comes in. I didn’t want a generic cartoon or something overly polished. I wanted a logo that felt warm, youthful, and iconic, a lion with charm and character, refined enough to emboss onto premium fabrics and be instantly recognised by both parents and children. It’s this balance between playfulness and polish, that defines every part of Cub Zay.”